Guides
When to add something, when to cut it, and when to leave it alone. Short and specific.
When to add a CRM
A CRM is a shared memory for customer conversations. If there's only one person with only one memory, it solves a problem you don't have yet.
How to reduce your SaaS stack costs
Software spend grows one trial at a time and never shrinks on its own. An hour of deliberate review, twice a year, is usually worth more than any negotiation.
The software stack for a 3-person startup
Three people is the size where informal coordination starts breaking and the temptation to buy process software peaks. Resist most of it; buy the two things that stop work from being redone.
Build it or buy it
Small teams build the wrong things for good reasons — it's interesting, it's cheaper on paper, and the vendor's pricing feels insulting. Here's the test that holds up.
Your first sales tools
Founders buy sales software in roughly the reverse of the useful order. Automation is the last layer, not the first.